Dr. William Linger,
DDS, MAGD
Digital marketing has revolutionized the dental marketing industry, particularly in the last few years. Evolving technology and social platforms continue to change how patients interact with their dental providers. Dental inbound marketing solves this issue for growth-oriented dental practices.
We don’t compete against ourselves and only represent one dental practice per market. Never trust a company that works with your competitors.
Paid advertising has long been the fastest way to generate traffic and interest in a business, but the Internet is no place to attempt PPC advertising alone. In the right hands, a paid marketing campaign can return a tremendous gain on your investment. In the hands of a novice, however, it can prove very costly.
Dental marketing practices must increasingly focus on cross-promoting in several platforms so their content to be seen by their ideal patients. It isn’t enough to focus solely on direct mail, PPC, social media, or content marketing alone.
Rather, a successful marketing plan is contingent upon addressing multiple marketing channels and how they will tie together.
Each market has its nuances that require an eye on the analytics to make sure you pivot and adjust based on which channel produces better for you.
Marketing for Dentists has changed in its competitiveness, mostly in part to younger and more tech-savvy Dentists are emerging.
Practices that ignore the power of social media effectively forfeit themselves from an opportunity to engage potential patients and generate new revenue.
Unfortunately, many dentists are just too busy to maintain a constant conversation with the public or maintain long-term social marketing strategies that work.
We have an entire social media marketing team that works on your behalf. While you handle the day-to-day operations of your practice, we go to work writing blogs, posting them to your social media accounts and creating buzz among current and future patients online.
Word of mouth has always been the most powerful form of advertisement. Today, online reviews make it easier than ever to find out the opinions of others.
More and more people are looking to the Internet for recommendations and suggestions before making important consumer decisions.
This is especially true when it comes to major choices, such as choosing a new family dentist or looking for someone who is experienced in dental implantation.
What are people saying about your practice online? There are entire websites created specifically to give patients a voice on the Internet.
They offer a speaking platform for consumers and patients who want to share their experiences – good or bad. It’s up to you to decide if you want to be part of that conversation.
What happens when an unhappy patient shares a bad experience? Thousands of people might see it, and it most likely will remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from visiting your office.
Patients are wanting to research and understand their conditions before they step into a dental office. This is why 2 in 3 adults research their dental issues before even contacting their dentist.
Practices that invest in content marketing showcase their commitment to patient understanding and knowledge.
Whether you discuss oral hygiene tips or symptoms of certain conditions, it’s increasingly important to create a free dental education resource to keep your practice relevant.
The explosion of technology and social media has fueled the desire for custom content.
An estimated 78 percent of marketing analysts believe marketing personalization will define the majority of online interactions in the future.
While this is a trend across all industries, it is most notable for healthcare and dental practices.
Patients want information that is relevant and useful to them and they search it out now first. Whether it’s email marketing or direct mail, dental patients are demanding personal content that matches their health profile.
