Demand Generation captures the umbrella of marketing programs that get customers excited about your company’s product and services...
It’s an ongoing and evolving process, so it’s best to imagine it as a cycle instead of moving in a straight line.
While there are multiple techniques to Lead Generation, not all techniques are created equally.
Demand generation utilizes multiple media platforms, including Google Ads, Facebook, native advertising, influencer marketing and more to generate targeted traffic for your campaigns right away, leading to immediate traffic and conversions.
Just like all of our services, we only focus on the specific strategies that will achieve your business and marketing goals.
While the individual components will vary, these three core stages are consistent across all of our Demand Generation efforts:
Demand Generation - create generation demand by making your brand shine...
Lead Nurturing
First, we take your unqualified leads and begin to polish them like precious stones.
This means we deliver valuable and relative content or other lead magnets that generate awareness and breed trust with your brand.
Then we start to increase engagement with your business until these leads turn into “marketing qualified leads” or MQLs.
By continually nurturing these leads with effective and quality content, we’ll eventually turn them into…
Sales - demand excellence in nurturing processes
Your once unpolished leads are now shiny, qualified leads. It doesn't take much to progress these leads with good content and customized promotions to ultimately convert them into a sale.
Any leads lost are fed back into the lead nurturing process to begin the cycle again.
A truly great lead nurturing process will not only guide leads through each stage and to the point of sale, but they’ll also capture feedback from any lost opportunities to measurably improve on future efforts.
Demand Generation Agency Strategy
A good demand generation strategy can be thought of as a funnel.
By identifying the largest possible audiences that are likely to be receptive to your brand, you can start to move potential customers further along in the buying process.
By identifying these groups of potential customers and developing direct response campaigns and marketing efforts, you nurture the relationship until the leads are ready to become customers.
As a demand generation agency, RiseFuel has evolved as strategies change and maintains real-time expertise on how to accomplish your objectives today.
Customer Stories
Some of the business that trust us to deliver perfection every day
"Our inbound leads have grown dramatically from our website and search optimization since RiseFuel has become our Marketing Partner."
"RiseFuel helped us to automate our lead generation, qualification, and nurturing process so that we're constantly pushing leads down our funnel even when we're not looking. "
MultiSite is a fast-growing company that was looking to improve our marketing & sales efforts. That's when we found RiseFuel. But what impressed us most was the lead growth and sales increase.
