All it takes is a different approach – one that forces you to put yourself directly in the shoes of your prospect.
Traditional sales is broken – the brick and mortar approach, of going door-to-door; cold calling; all of that is gradually fading away in a world where most don’t want to be bothered with things that don’t relate to them.
You’ve probably heard that we see thousands of intrusive advertisements a day, and have learned to tune the majority of them out.
If your marketing system is delivering a sufficient number of leads but your sales process is taking too long to convert the leads to customers, sales enablement and inbound sales can help you close those sales faster.
What is Closed-Loop Marketing?
Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting.
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources and they can adjust and tweak their efforts to better serve the overall company goals and objectives.
.png?width=436&name=visualizing-closed-loop-marketing-hubspot-resized-600%20(1).png)
What is Sales Enablement?
- Imagine if you knew when individual prospects downloaded specific pieces of your premium content — so you could follow up with a piece of related content you knew would be of interest.
- If you knew when a prospect opened a salesperson’s email — so your salesperson could gauge urgency.
- If your sales team had a supply of easily accessible templates that were proven to work, with high response rates — so your people weren’t wasting time reinventing the wheel.
- If you could make booking appointments convenient and simple for your prospects — so they’d be more likely to agree to an appointment.
- If you could quickly see, at a glance, the entire conversation history between any member of your sales team and an individual prospect.
Sales Enablement Tools
Sales enablement tools, like HubSpot Sales Pro, give you the ability to do all these things and more.
Knowing the perfect moment to get in touch with a prospect and having proven sales email templates and tools at your fingertips will turbocharge your sales team’s productivity.
Interested? Schedule a 15-minute chat to explore how we could help you close sales faster.
SCHEDULE A CALL
