Whether you own a downtown hot dog stand or a multinational corporation specializing in plastics, having a business website is paramount. But having an online marketing strategy is equally as important in order for you to grow your business and increase leads for your sales team.A great website serves as a cornerstone of a business, housing important information about your location, goods or service, and how best your audience can reach you.
Best of all, building a great website is an affordable tool within the reach of just about any business budget. But to transform a standard website into a lead-generation machine takes a touch of inbound marketing.
Integrating a set of inbound marketing practices is the best-proven way to increase web traffic to your website and to convert those visitors into leads promising to be buyers and repeat customers.
That's because inbound marketing focuses on producing enticing, relevant, and regular content that is easily found by shoppers actively searching out information about businesses like yours.
Recent research found that an incredible 81% of shoppers conduct online research before making a purchase and 60% of those shoppers began that buyer's journey with a search engine query.
It is therefore vital for businesses to have a strong web presence, whether they operate a brick-and-mortar store selling products or an online-only service. An inbound marketing strategy is an excellent method for achieving that.
The following is a more detailed look at the importance of implementing a variety of inbound marketing tactics and hints at getting it right so your business enjoys a larger influx of visitors (and, ultimately, sales).
Blogs are a great tool for small businesses and entrepreneurs trying to break onto the local scene and grab the attention of local consumers or niche enthusiasts.
Blogs are places in which you, your employees, and your inbound marketing team can share advice, expertise, and experiences relevant to your company, industry, and business goods or services.
Blogs ought to be regularly updated with quality content that continues to engage your target audience to boost website traffic.
Inbound marketing centers upon offering enticing content to get consumers to come to you.
Your goal is to offer the juiciest carrots to hungry consumers where they frequent most.
Inbound marketing and social media mix together like cookies and cream. In fact, without social media, inbound marketing arguably would never be as effective or have the bite it has.
Nor would it be as important. The internet and the many technologies that have grown up are why inbound marketing became such an effective -- arguably the most effective -- method of attracting new visitors and converting them into solid leads.
Check out these tips for hitting a slam dunk with inbound marketing via social media:
Search engine optimization, or SEO, and Local SEO, is the marketing process of enhancing the visibility of a website, its web page, or social media page to maximize visitors.
As a business owner integrating inbound marketing strategies, staying on top of best SEO practices is key, as, without proper SEO, your business may as well be invisible on the internet.
If you are still having any doubt about the importance of a strong website and stronger inbound marketing strategy, consider this: 79% of online shoppers spend at least 50% of their shopping time researching products and 53% of consumers use the internet to search for local businesses at least once a month.
In fact, only 5% of those surveyed reported that they never searched for local businesses online. Now is the time to ensure those local consumers see your business online.
Are you interested in taking your marketing efforts into the 21st century with inbound marketing?
Contact us today to learn more about how a cohesive inbound marketing strategy might be implemented for your business and how you can use a cohesive blog, social media tools, and SEO to increase website traffic, convert more leads, and close those sales.