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The Role of Account-based Marketing in the Technology Industry
In today's hyper-competitive technology landscape, you need every advantage to stand out from the crowd and connect with high-value prospects. Enter account-based marketing (ABM) - a...
Google Page Experience Update 2021: Web Design and UI Tips To Follow
Page experience refers to the experience of users in browsing your website. Several factors affect how these users view your website.
Inbound Marketing for Technology Companies
Customer expectations are changing rapidly and technology companies – from IT firms and MSPs (Managed Services Providers) to SaaS – need to evolve their marketing approach to stay...
What is a Webhook & What Does It Do?
If you’ve been using several different software platforms and building onto their functionality through APIs, you have probably come across the term “webhook” recently. A webhook is an...
2020: 7 Small Business Marketing Tips to Beat Bigger Competitors
In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business marketing tips and advice to help you...
Delight: The Fourth Phase of Inbound Marketing
Authors Note: This is Part 4 of a four part series where we explore each stage of inbound marketing. Previously, we've discussed the first three phases of inbound marketing: attract,...
Close: The Third Phase of Inbound Marketing
Authors Note: This is Part 3 of a four part series where we explore each stage of inbound marketing. You've taken a user from Google's SERPs and managed to get his email address or other...
Convert: The Second Phase of Inbound Marketing
Authors Note: This is Part 2 of a four part series where we explore each stage of inbound marketing. Before you even start attracting leads to your site, you need a conversion strategy....
Attract: The First Phase of Inbound Marketing
Authors Note: This is Part 1 of a four part series where we explore each stage of inbound marketing. Attracting prospects is the first phase of an inbound marketing campaign. Businesses...
9 Inbound Marketing Ideas for Tech Companies
With the current pace of technology, invention, innovation, and software development, there are few industries more lively and competitive than the tech industry.
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