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7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose of all of our efforts in marketing?

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5 min read
What is a Customer Persona? - Why You Need to Know Yours

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender location and occupation) and psychographics...

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2 min read
The Rise of Artificial Intelligence in Marketing

It wasn’t that long ago that we heard about things like Artificial Intelligence and relegated it to Sci-Fi movies and that just-out-of-reach-future. Now it’s a reality. Chatbots,...

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6 min read
The 6 Best Cold Email Tools in 2020

B2B companies are constantly looking for new ways in which they can generate high-quality leads. New tactics come and go but for digital-first companies have always used cold email as a...

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5 min read
What is a HubSpot Consultant & How Can They Help Me?

If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had the platform recommended to you.

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5 min read
Real-World Examples of Effective Word of Mouth Marketing Strategies

Finding new ways to bring valuable customers into the fold is a constant struggle for most companies. Squeezing the life out of every opportunity in front of you requires constant vigilance...

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6 min read
7 Key Tips When Investing in Internet Marketing in Charlotte

Hiring a company to help you improve your internet marketing in Charlotte can be a time-consuming and costly endeavor. It takes a lot of time to sift through the dozens of different...

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5 min read
8 Signs You Need a Charlotte Digital Marketing Agency

In my time as the founder of RiseFuel, I’ve found that there are a lot of tell-tale signs that companies should hire a marketing agency that are too often overlooked.

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5 min read
How to Choose the Right Digital Marketing Firm in Charlotte.

If you’re in the Charlotte area and looking to hire a digital marketing firm, you probably have a lot of choices in front of you. It can be difficult to sift through the different...

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5 min read
What to Know When Working With Charlotte Marketing Companies

So — you want to expand the presence and reach of your company through digital marketing channels, but aren’t exactly sure where to start?

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4 min read
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