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5 Powerful Sales Techniques to Close More Deals

Sales — it’s the lifeblood of any B2B company. A great sales operation can be the difference between being stagnant and a healthy, growing company.

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5 min read
What is Responsive Web Design? Why Is It Important?

If you’re in the market for a new website for your business, there is a good chance that you’ve heard of “responsive web design.”

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5 min read
A 2020 Guide to Customer Acquisition

Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a decade ago, or at least brands have to do...

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6 min read
What Is a Social Media Influencer and How You Can Find Them

You’ve probably heard the buzzword “social media influencer” before. But if you aren’t a big social media user, it can be difficult to pinpoint exactly what a social media influencer is and...

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5 min read
3 Call to Action Examples to Improve Conversion Rates

A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely see dozens, if not hundreds of calls to...

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6 min read
2020 Guide to the Best Lead Generation Companies

For B2B companies, your ability to generate leads ultimately dictates the success of your business.

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22 min read
7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose of all of our efforts in marketing?

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5 min read
What is a Customer Persona? - Why You Need to Know Yours

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender location and occupation) and psychographics...

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2 min read
How to Grow Your Business with an Email Marketing Strategy

Email marketing works. Even in the face of continued new ways to market your business online, it remains one of the most effective and easiest to implement strategies available to...

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6 min read
Inbound Marketing Pricing - How Much Does it Cost?

You know that inbound marketing is needed to move your business forward, which is why you decided to check into a few companies.

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8 min read
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