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Creating Buyer Personas — Questions to Ask Your Ideal B2B Customer

Putting together effective and accurate buyer personas is critical first step in any inbound marketing campaign that I put together for clients. For your marketing to be effective you...

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5 min read
8 Examples: How Has Sales Changed in 2018?

Adapting to the rapidly evolving world of sales requires motivation, flexibility, and a proactive approach to selling. Now more than ever, sales professionals are expected to be experts...

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10 min read
What is a Buyer Persona and What Can it Do?

In order to market effectively to an audience, first you must understand them. Every business plan is built on demand, a reason people will want to buy your products or services.

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10 min read
7 Questions To Ask Before Signing With a Lead Generation Agency

For B2B companies, there is nothing more important than your sales strategy and ability to keep your sales funnel filled with high-value prospects.

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5 min read
What is a KPI in Marketing? Monitor, Optimize, Grow

What is ‘KPI’ in digital marketing? If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of the most critical...

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7 min read
Dental Social Media Marketing — Put Together a Plan That Works

In today’s ultra-connected world, your dental practice’s online success depends on your ability to design and execute a digital marketing plan that gets you in front of your target...

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5 min read
7 Ways B2B Marketing Automation Could Change Your Business

Marketing automation is pushing its way into virtually every aspect of digital marketing. It has a reputation for being an extremely valuable tool to help customers generate, manage, and...

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6 min read
Digital Marketing for Dentists — How to to Find New Patients

For dental practices, digital marketing can be a tough nut to crack. If you don’t have any experience promoting and advertising your business online, it’s easy to get lost in the many...

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5 min read
Marketing Funnel Automation - Way to Nurture Leads & Grow Revenue

In recent years, sales funnels have become a core concept of successful marketing automation in the digital marketing industry. Well-executed sales funnels have helped some of today’s...

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5 min read
5 Examples of Brand-Building Dental Video Marketing

There are few digital marketing channels more beneficial for local service providers than video marketing. For dentists and other healthcare professionals, dental video marketing can help...

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6 min read
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