Often quitting is for winners when it comes to email marketing success. I'm prepared to bet that there are a number of poor email marketing practices that have held you back in the past year.
What if you decided to abandon them once and for all? You don't need to count calories or cut cookies, just quit the bad habits that hold back your company.
Stay with me for a couple of minutes and I'm going to show you the top seven things marketers need to quit to make 2020 a game-changing year. Settle in and grab a snack.
1. Avoid Flying by the Seat of Your Pants
Most people do not plan a year in advance for their marketing plan.
Be like the majority of people, get ahead of the game and plan potential marketing opportunities for the next quarter.
Some months are busy, as you already know, and some are sluggish. In either case, rather than scrambling at the last minute, it's best to have an idea of what you're going to send and be ready.
At first it sounds overwhelming, but in just a few minutes we'll show you how to plan email marketing strategies that will work well for your business.
2. Quit Sending Emails Inconsistently
Make 2020 the year you finally set a consistent schedule for email marketing. Your subscribers come to expect your email and look forward to it when you send it at the same time every week or month.
And, you can create an email in minutes if you invest the time to create a reusable email model.
Build your master model, then select the best time to send based on what worked well in the past for you. Take a look at your email reports to see if you get particularly strong results from any day or time.
3. Contact Management for Email Marketing
Is a crucial part of email marketing because proper selection and segmentation strategies are the difference between blasting subscribers with your marketing messages and reaching subscribers with the right message at the right time.
Just like cleaning your garage, you want to get rid of things like bounced contacts that no longer serve you.
You can also create a number of different email lists to target individuals with specific messages that suit their interests.
Customize your sign-up form to allow new subscribers to choose what type of information they want you to receive and when they want to receive it.
4. Get over the Fear of Asking for Email Addresses
Talking about contacts... Nothing is more important to your business growth than continuously reaching new customers.
Create a strong system to build your email list wherever you can to be more confident about collecting email addresses more frequently.
5. Set up a Welcome Series
Do not ignore new subscribers. Welcome emails have the highest open rates compared to any other type of marketing email, according to an Epsilon study.
It is also your best opportunity to welcome your subscribers and push an early action.
You can customize your welcome email and write a short message that will be sent immediately after you add a new contact.
Then go beyond your initial welcome email with a sequence of two or more emails to subscribers when they are most engaged.
6. You Don't Need to be an Email Designer
To produce stunning, eye-catching graphics for your marketing emails.
There are plenty of tools and services that offer easy to create graphics using preset templates that you can easily edit.
Here is a list of some of the email editors available:
1. BEE Free Responsive email editor to create beautiful emails, fast
2. Chamaileon Collaborative email builder and content
management for Businesses, Agencies, Enterprises
3. Moosend Email Editor Free and user-friendly email editor that also allows you to send
4. Coffeecup Downloadable Responsive Email Designer software for Desktop and Mac
5. Postcards Limited online email template builder, with free demo licence
6. MailChimp Editor of the popular Email marketing platform
7. Mail Designer 365 Email marketing template and campaign designer for Mac
8. Mail Styler 2 Email newsletter builder software for Windows
9. Mosaico Limited open source email template builder
10. Stripo Drag & Drop email template builder with HTML editor for custom emails
11. Topol Free html email template builder with drag & drop
7. Stop Avoiding Statistics and Writing
When you read this, I saw you trying to scroll. Yeah, that's wrong. I hate to break it down for you, but measurements and reporting are the fruits of your labor.
They're where you're going if you need answers or if your boss wants to see how your marketing efforts work.
Get to know your tools for email tracking and how different metrics relate to your business objectives.
The reporting tools tell you how many people your email has been opened and clicked and from which devices people are reading it.
Such experiences will help you focus your attention and consider what you need in the future to avoid doing or to do more of.
There are also have campaign comparison tools that allow you to compare your email campaigns so you can easily find the winners and losers.
Look at what works and where you need to tweak your strategy after each send.
Step up your marketing game in 2020 and you will be set up for success in the upcoming year if you follow these seven steps for your email marketing strategy.
I wish you all a fruitful and successful New Year in 2020!
