Tony Shannon

Tony Shannon

Posts from author

What is a KPI in Marketing? Monitor, Optimize, Grow

What is ‘KPI’ in digital marketing? If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of the most critical...

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7 min read
Dental Social Media Marketing — Put Together a Plan That Works

In today’s ultra-connected world, your dental practice’s online success depends on your ability to design and execute a digital marketing plan that gets you in front of your target...

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5 min read
7 Ways B2B Marketing Automation Could Change Your Business

Marketing automation is pushing its way into virtually every aspect of digital marketing. It has a reputation for being an extremely valuable tool to help customers generate, manage, and...

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6 min read
Digital Marketing for Dentists — How to to Find New Patients

For dental practices, digital marketing can be a tough nut to crack. If you don’t have any experience promoting and advertising your business online, it’s easy to get lost in the many...

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5 min read
Marketing Funnel Automation - Way to Nurture Leads & Grow Revenue

In recent years, sales funnels have become a core concept of successful marketing automation in the digital marketing industry. Well-executed sales funnels have helped some of today’s...

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5 min read
5 Examples of Brand-Building Dental Video Marketing

There are few digital marketing channels more beneficial for local service providers than video marketing. For dentists and other healthcare professionals, dental video marketing can help...

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6 min read
How Inbound Marketing Automation Helps Generate B2B Leads

Inbound marketing and marketing automation are technically two separate marketing strategies. However, the two are uniquely suited for being paired together to create a consistent lead...

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6 min read
5 Ways a Marketing Automation Consultant Can Generate Valuable Leads

The digital marketing industry has experienced rapid change over the course of the last decade. Chief among these changes has been the rapid adoption and popularity growth of marketing...

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5 min read
How to Choose the Right HubSpot Inbound Marketing Partner

What should you look for in an inbound marketing partner? Do you know how to choose the right HubSpot inbound marketing partner? In the last five years, we have seen the popularity of...

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7 min read
How to Put Together An Effective Dental Office Marketing Plan

For dental practice owners, putting together your first marketing plan can be a difficult task. As a dentist, there is a good chance that you don’t have any experience in marketing. There...

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8 min read
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